How To Make Sure Your Emails Get Read
I bet I know what you are thinking, “I send tons of emails, they always get read!”.
Well, I’m sorry to burst your bubble, that isn’t the case. Here are some quick tips to make sure you your emails get read.
Keep It Short
You need to get right to the point. No more then 5 sentences. If you find yourself going over 5 sentences try breaking the email up into two different ones. If you need to explain something, make use of links and pictures. You need to tell the reader what the email is about. The average person receives hundreds of emails every day. Yours needs to stand out!
Tell Readers What They Need to Do
It is important at the end of your email to tell the reader what to do. People need to be able to take immediate action. A reader should be able to open the email, read exactly what the email is about and react immediately.
Keep the Email ‘Skim-Able’
People have short attention spans, you need to make your email skim-able. People need to be able to see the main points of your email and make a decision. If you rely on people to read every word of your email, you are wasting time.
Make Use of Email Signatures
We came across an article on Hubspot recently which stated that the average worker spends 28% of their work time in their inbox. This is a lot of time. By making your email signature useful and inviting, you can make your email more likely to be read.
A good idea is to send your customers a monthly newsletter. You could provide a useful snippet of information with links in the email. You could also include a special offer for people who actually open your email.
What Not to Do
Avoid using slang. It may come off as unprofessional. Avoid sounding desperate, angry or disappointed. Readers are unlikely to want to help someone that is emotional.
Also avoid using all caps. Again it is unprofessional.
What You Need to Do
Keep your tone professional. Keep it short and to the point. Use clear words. No jargon or slang. Make sure your readers know what to do.
